Upendra, a director in the rapidly evolving filmmaking industry, believes that technological advancements have caused significant changes in the field. He finds the director's role more challenging now. Recently, the poster for his highly anticipated film "UI" was released on his birthday, September 18, sparking excitement among fans. Upendra emphasizes that audience opinions are crucial, and their judgment is final. He aims to push boundaries with unconventional concepts in his upcoming film, urging viewers to engage with the film's complexity and decode it on their own. Cutting-edge technology has been employed to create an immersive viewing experience.